Strategic management : concepts : a competitive advantage approach
Author(s)
Bibliographic Information
Strategic management : concepts : a competitive advantage approach
Pearson, c2013
14th ed
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Strategic management : a competitive advantage approach : concepts
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Note
Previously published under title: Strategic management
Includes bibliographical references and indexes
Description and Table of Contents
Description
In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing up-to-date coverage in every chapter.
Table of Contents
Part 1: Overview of Strategic Management Chapter 1: The Nature of Strategic Management
The Cohesion Case: The Walt Disney Company - 2011
Part 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Strategies in Action
Chapter 6: Strategy Analysis and Choice
Part 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Part 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control
Part 5: Key Strategic-Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues
Part 6: Strategic-Management Case Analysis
by "Nielsen BookData"
