Pretty modern : beauty, sex, and plastic surgery in Brazil

著者

    • Edmonds, Alexander

書誌事項

Pretty modern : beauty, sex, and plastic surgery in Brazil

Alexander Edmonds

Duke University Press, 2010

  • : pbk

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注記

Includes bibliographical references (p. [269]-285) and index

内容説明・目次

内容説明

Pretty Modern is a riveting account of Brazil's emergence as a global leader in plastic surgery. Intrigued by a Carnaval parade that mysteriously paid homage to a Rio de Janeiro plastic surgeon, anthropologist Alexander Edmonds conducted research that took him from Ipanema socialite circles to glitzy telenovela studios to the packed waiting rooms of public hospitals offering free cosmetic surgery. The result is provocative exploration of the erotic, commercial, and intimate aspects of beauty in a nation with extremes of wealth and poverty and a reputation for natural sensuality. Drawing on conversations with maids and their elite mistresses, divorced housewives, black celebrities, and favela residents aspiring to be fashion models, Edmonds analyzes what sexual desirability means and does for women in different social positions. He argues that beauty is a distinct realm of modern experience that does not simply reflect other inequalities. It mimics the ambiguous emancipatory potential of capital, challenging traditional hierarchies while luring consumers into a sexual culture that reduces the body to the brute biological criteria of attractiveness. Illustrated with color photographs, Pretty Modern offers a fresh theoretical perspective on the significance of female beauty in consumer capitalism.

目次

Illustrations viii Introduction. In the Universe of Beauty 1 Part One. The Self-Esteem in Each Ego Awakens Siliconadas 37 The Philosopher of Plastica 47 Without Tits There Is No Paradise 57 A Brief History of Self-Esteem 75 Hospital School 89 The Right to Beauty 102 Aesthetic Health 114 Part Two. Beautiful People Preta 123 Magnificent Miscegenation 127 The National Passion 135 Nanci's Rhinoplasty 143 My Black Is My Brand 150 Role Models 162 The Economy of Appearances 167 Part Three. Engineering the Erotic Creating and Modeling Nature 177 Aesthetic Medicine and Motherhood 183 The Vanity of Maids 195 Lens of Dreams 204 I Love Myself 219 Conclusion 239 Acknowledgments 253 Notes 257 References 269 Index 285

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