Foundations of marketing

Author(s)

• Fahy, John
• Jobber, David

Bibliographic Information

Foundations of marketing

John Fahy and David Jobber

（McGraw-Hill higher education）

McGraw-Hill Education, c2012

4th ed

• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BB09777415
• ISBN:
  • 9780077137014
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Maidenhead
• Pages/Volumes: xxiv, 359 p.
• Size: 27 cm
• Classification:
  • NDLC : DH411
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA48476896