Geeky-girly innovation : a Japanese subculturalist's guide to technology and design

Bibliographic Information

Geeky-girly innovation : a Japanese subculturalist's guide to technology and design

Morinosuke Kawaguchi ; translated from the Japanese by Mark Schilling

Stone Bridge Press, [2012?], c2007

  • : hardback

Other Title

Geeky-girly innovation

Otaku de onnanoko na kuni no monozukuri

オタクで女の子な国のモノづくり

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Description and Table of Contents

Description

Analyzing everything from super-toilets to cute character stationery goods, from Kabuki to manga and anime, from bikes to robots, this visionary book by a leading Japanese strategy expert supplies a road map for the future of international technology and design. The Japanese have leveraged the childlike, feminine, cute aspects of their otaku (geek) culture into top-tier products for world markets. What does this mean for the human/object interface? How can we personalize and pleasurize design? The answers may lie in our entertainments, innocence, and obsessions. Morinosuke Kawaguchi is principal associate director for Arthur D. Little (Japan) and lectures at Tokyo Institute of Technology.

by "Nielsen BookData"

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