Market-driven management : strategic and operational marketing

Author(s)

• Lambin, Jean-Jacques
• Schuiling, Isabelle

Bibliographic Information

Market-driven management : strategic and operational marketing

Jean-Jacques Lambin with Isabelle Schuiling

Palgrave Macmillan, 2012

3rd ed

• : pbk

Note

Previous ed.: 2007

Includes bibliographical references and index

Details

• NCID: BB09827524
• ISBN:
  • 9780230276024
• LCCN: 2012008999
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xxv, 590 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.12.E8
  • DC23 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Europe
  • LCSH : Marketing -- Europe -- Management