The business of fashion : designing, manufacturing, and marketing
著者
書誌事項
The business of fashion : designing, manufacturing, and marketing
Fairchild Books, c2011
4th ed
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注記
Previous ed.: c2007
Includes bibliographical references and index
内容説明・目次
内容説明
Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.
目次
Organization of the U.S. Textile, Apparel, and Home Fashions Industries
- From Spinning Machine to Fast Fashion
- Business and Legal Framework of Textile, Apparel, and Home Fashions Companies
- Structure of the U.S. Textile Industry
- Ready-to-Wear: Company Organization
Creating and Marketing an Apparel Line
- Creating a Line: Research
- Creating a Line: Design
- Design Development and Style Selection
- Marketing a Line of Apparel or Home Fashions
Apparel Production and Distribution
- Preproduction Processes
- Sourcing Decisions and Production Centers
- Production Processes and Quality Assurance
- Distribution and Retailing
Organization and Operation of the Accessories and Home Fashions Industries
- Accessories
- Home Fashions
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