The new strategic brand management : advanced insights and strategic thinking
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Bibliographic Information
The new strategic brand management : advanced insights and strategic thinking
Kogan Page, 2012
5th ed
- : pbk
Available at / 12 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
: pbk658.8-690081201300243
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Note
Previous ed.: 2008
Includes bibliographical references (p. [469]-481) and index