Principles of marketing

Author(s)

• Kotler, Philip

Bibliographic Information

Principles of marketing

Philip Kotler

Prentice-Hall, 1980

• pbk.

Note

Includes index

Details

• NCID: BB09858663
• ISBN:
  • 0137015321
• LCCN: 79022895
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs ; London
• Pages/Volumes: xxi, 684, 11, 9p.
• Size: 24cm
• Classification:
  • LCC : HF5415
  • UDC : 658.8
  • DC19 : 658.8
• Subject Headings:
  • PRECIS : Marketing
  • LCSH : Marketing