Libraries, classrooms, and the interests of democracy : marking the limits of neoliberalism

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書誌事項

Libraries, classrooms, and the interests of democracy : marking the limits of neoliberalism

John Buschman

Scarecrow Press, 2012

  • : pbk

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注記

Includes bibliographical references (p. 191-232) and index

内容説明・目次

内容説明

Library marketing and advertising in schools are now very widespread practices. Since libraries and schools have been strongly linked to economic performance, adopting marketing and advertising techniques into them is often seen as a natural extension of that linkage. But should that be the case? John Buschman argues that as we shape and guide our educative institutions, we should carefully consider the consequences. In Libraries, Classrooms, and the Interests of Democracy: Marking the Limits of Neoliberalism, Dr. Buschman details the connections between our educative institutions and democracy, and the resources within democratic theory reflecting on the tensions between marketing, advertising, consumption, and democracy. Drawing on wide scholarship to explore some of the history of democratic theory and its intertwinements with capitalism, the author helps the reader think about how democracies can deal with the challenges of this current historical phase. The complex arguments of de Tocqueville, Dewey, Marx, and many others help clarify how the market has pierced classrooms and libraries with advertising and marketing-and why this is of concern in the interests of democracy. In this volume, Buschman provides a history of marketing and advertising and their entanglements with democracy, education, and libraries. He then engages Democratic Theory and the framework it provides to critique neoliberalism's influences. A final chapter traces the trajectory of neoliberalism and educative institutions on our democracy. Throughout, the book makes clear that issues concerning public educative institutions in a democracy are political. A provocative and engaging book, Libraries, Classrooms, and the Interests of Democracy should be required reading for anyone interested in the challenges facing libraries today.

目次

Author's Preface Part I: Setting the Stage Chapter 1: Should We Be Bothered By Library Marketing and Advertising in the Classroom, and If So, Why?-An Introduction Chapter 2: An Historical View I: A Precis on the Entanglements of Democracy, Education, and Libraries in America Chapter 3: An Historical View II: A Precis on Advertising in Schools, Marketing in Libraries, and the Appeal of Neoliberalism Chapter 4: From Theoretical to Empirical Critiques of Advertising: Have They Deepened Understanding of Democracy and Our Educative Institutions? Part II: The Insights of Democratic Theory Chapter 5: Tocqueville and the Centrifugal/Centripetal Forces Within America: Why (and How Much) Our Practices in Libraries and Classrooms Matter Chapter 6: A Practical Communitarianism: Educative Institutions, Social Bonds, and Neoliberalism's Incursions Chapter 7: Deliberative Democratic Theory's Deeper Critique: The Profound Effects of Neoliberalism's Grammar in Educative Institutions Chapter 8: Looking Ahead at Neoliberalism's Trajectory: The Continuing Interests of Democracy and Educative Institutions-A Conclusion References Author Biography

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