Social media marketing
著者
書誌事項
Social media marketing
Pearson, c2013
- : pbk
大学図書館所蔵 件 / 全7件
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注記
"Always learning" -- Back cover
Includes bibliographical references and indexes
内容説明・目次
内容説明
Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer's toolbox.
目次
Section I: Foundations of Social Media Marketing
Chapter1: The Horizontal Revolution
Chapter 2: Strategic Planning with Social Media
Chapter 3: Social Consumers
Chapter 4: Digital communities
Section II: The Four Zones of Social Media
Chapter 5: Social Communities
Chapter 6: Social Publishing
Chapter 7: Social Entertainment
Chapter 8: Social Commerce
Section III: Measuring Users and Social Media Campaigns
Chapter 9: Social Media for Consumer Insight
Chapter 10: Social Media Metrics
「Nielsen BookData」 より
