Marketing research : an applied approach

著者

• Malhotra, Naresh K.
• Birks, David F.
• Wills, Peter

書誌事項

Marketing research : an applied approach

Naresh K. Malhotra, David F. Birks, Peter Wills

Pearson Education, 2012

4th ed

• : [pbk.]

タイトル別名

Marketing research : an applied orientation

注記

Previous ed.: 2007

Includes bibliographical references and indexes

"Original 6th edition entitled Marketing Research: An Applied Orientation published by Prentice Hall, Inc., a Pearson Education company, c2010"--T.p. verso

詳細情報

• NII書誌ID(NCID): BB09936097
• ISBN:
  • 9780273725855
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Harlow
• ページ数/冊数: xxiii, 1037 p.
• 大きさ: 27 cm
• 分類:
  • DC23 : 658.83
• 件名:
  • LCSH : Marketing research