Marketing research : an applied approach

Author(s)

• Malhotra, Naresh K.
• Birks, David F.
• Wills, Peter

Bibliographic Information

Marketing research : an applied approach

Naresh K. Malhotra, David F. Birks, Peter Wills

Pearson Education, 2012

4th ed

• : [pbk.]

Other Title

Marketing research : an applied orientation

Note

Previous ed.: 2007

Includes bibliographical references and indexes

"Original 6th edition entitled Marketing Research: An Applied Orientation published by Prentice Hall, Inc., a Pearson Education company, c2010"--T.p. verso

Details

• NCID: BB09936097
• ISBN:
  • 9780273725855
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow
• Pages/Volumes: xxiii, 1037 p.
• Size: 27 cm
• Classification:
  • DC23 : 658.83
• Subject Headings:
  • LCSH : Marketing research