Internet marketing : integrating online and offline strategies

Author(s)

• Roberts, Mary Lou
• Zahay, Debra L.

Bibliographic Information

Internet marketing : integrating online and offline strategies

Mary Lou Roberts, Debra Zahay

South-Western Cengage Learning, c2013

3rd ed

• : pbk

Other Title

Internet marketing : integrating online & offline strategies

Note

Includes bibliographical references and index

Details

• NCID: BB0999642X
• ISBN:
  • 9781133625902
• LCCN: 2012932722
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxii, 484 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.1265
• Subject Headings:
  • LCSH : Internet marketing