Design like Apple : seven principles for creating insanely great products, services, and experiences
著者
書誌事項
Design like Apple : seven principles for creating insanely great products, services, and experiences
John Wiley, 2012
大学図書館所蔵 全8件
注記
Includes index
内容説明・目次
内容説明
Implement the same principles that shaped Apple's approach to design
Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.
Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.
Offers behind-the-scenes stories from current and recent Apple insiders
Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
Delivers how-to lessons across design, marketing, and business strategy
Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.
目次
Introduction: Apple, Design and Steve Jobs
Chapter 1: Design Makes All the Difference: How beauty, ingenuity and charisma create a unique competitive advantage
Chapter 2: Design The Organization: Nurturing taste, talent and a design culture
Chapter 3: The Product Is the Marketing: Great Products Sell Themselves
Chapter 4: Design Is Systems Thinking: Product and context are one.
Chapter 5: Design Out Loud: Prototyping to Perfection
Chapter 6: Design Is For People: Connecting with Your Customer
Chapter 7: Design With Conviction: Commit to a unique voice
Conclusion
Index
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