Design like Apple : seven principles for creating insanely great products, services, and experiences
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Bibliographic Information
Design like Apple : seven principles for creating insanely great products, services, and experiences
John Wiley, 2012
Available at / 8 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.5-480081201200171
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Note
Includes index
Description and Table of Contents
Description
Implement the same principles that shaped Apple's approach to design
Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.
Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.
Offers behind-the-scenes stories from current and recent Apple insiders
Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
Delivers how-to lessons across design, marketing, and business strategy
Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.
Table of Contents
Introduction: Apple, Design and Steve Jobs
Chapter 1: Design Makes All the Difference: How beauty, ingenuity and charisma create a unique competitive advantage
Chapter 2: Design The Organization: Nurturing taste, talent and a design culture
Chapter 3: The Product Is the Marketing: Great Products Sell Themselves
Chapter 4: Design Is Systems Thinking: Product and context are one.
Chapter 5: Design Out Loud: Prototyping to Perfection
Chapter 6: Design Is For People: Connecting with Your Customer
Chapter 7: Design With Conviction: Commit to a unique voice
Conclusion
Index
by "Nielsen BookData"
