Communication and persuasion : central and peripheral routes to attitude change

Author(s)

• Petty, Richard E.
• Cacioppo, John T.

Bibliographic Information

Communication and persuasion : central and peripheral routes to attitude change

Richard E. Petty, John T. Cacioppo

（Springer series in social psychology）

Springer Verlag, [2012]

Note

Bibliography: p. [225]-247

Includes indexes

Details

• NCID: BB10008076
• ISBN:
  • 9781461293781
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 262 p.
• Size: 24 cm
• Classification:
  • DC23 : 302.24
• Subject Headings:
  • LCSH : Persuasion (Psychology)
  • LCSH : Attitude change
  • LCSH : Communication -- Psychological aspects
• Parent Bibliography ID:
  • BA00081141