Location-aware services and QR codes for libraries
著者
書誌事項
Location-aware services and QR codes for libraries
（The tech set / series editor, Ellyssa Kroski, 13）
Facet, 2012
- : pbk
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注記
"First published in the USA by ALA TechSource, an imprint of the American Library Association, 2012."--T.p. verso
Bibliography: p. 107-108
Includes index
内容説明・目次
内容説明
An invaluable guide to using location-based services and applications to meet your mobile user's digital-age needs successfully. This is the go-to resource for straightforward instruction on using Foursquare, Facebook Places, Gowalla, Bizzy, Google Wallet, augmented reality programs, and QR codes in your library. Part of the award-winning TECH SET series, this book guides you through each step in the implementation process, giving you the information you need to successfully use location aware technologies in library environments. Written specifically for LIS professionals, Joe Murphy's handbook explains how to create a Foursquare campaign and use it to enhance staff training, use Facebook Places to connect with patrons, create an augmented reality programme, create a QR code campaign, create a Gowalla marketing initiative, and implement a mobile payment service with Google Wallet and Near Field communication.
目次
Foreword - Ellyssa Kroski 1. Types of Solutions Available 2. Planning 3. Social Mechanics 4. Implementation 5. Marketing 6. Best Practices 7. Metrics 8. Developing Trends 9. Recommended Reading.
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