Strategic planning for social media in libraries
著者
書誌事項
Strategic planning for social media in libraries
（The tech set / series editor, Ellyssa Kroski, 15）
Facet, 2012
- : pbk
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注記
"First published in the USA by ALA TechSource, an imprint of the American Library Association, 2012."--T.p. verso
Bibliographical references: p. 95-103
Includes index
内容説明・目次
内容説明
As we come to appreciate the opportunities that social media opens up, this practical guide, part of the award-winning TECH SET series, provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan.
You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing.
Author Sarah Steiner guides you through the key steps to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.
目次
Foreword - Ellyssa Kroski 1. Types of Solutions Available 2. Planning 3. Social Mechanics 4. Implementation 5. Marketing 6. Best Practices 7. Metrics 8. Developing Trends 9. Recommended Reading.
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