Advertising and anthropology : ethnographic practice and cultural perspectives

著者

• Malefyt, Timothy Dwight deWaal
• Morais, Robert J. (Robert Jay)

書誌事項

Advertising and anthropology : ethnographic practice and cultural perspectives

Timothy de Waal Malefyt and Robert J. Morais

Berg, 2012

English ed

• : hardback
• : paper

注記

Includes bibliographical references (p. 161-176) and index

詳細情報

• NII書誌ID(NCID): BB1002870X
• ISBN:
  • 9780857852014
  • 9780857852021
• LCCN: 2012005581
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xiii, 186 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5821
  • DC23 : 659.1/042
• 件名:
  • FREE : SOCIAL SCIENCE / Anthropology / Cultural. bisacsh
  • FREE : SOCIAL SCIENCE / Sociology / General. bisacsh
  • FREE : BUSINESS & ECONOMICS / Industries / Media & Communications Industries. bisacsh
  • FREE : BUSINESS & ECONOMICS / Advertising & Promotion. bisacsh
  • LCSH : Advertising -- Social aspects
  • LCSH : Anthropology
  • LCSH : Marketing research