Ambush marketing and the mega-event monopoly : how laws are abused to protect commercial rights to major sporting events

Author(s)

    • Louw, André

Bibliographic Information

Ambush marketing and the mega-event monopoly : how laws are abused to protect commercial rights to major sporting events

Andre M. Louw

(Asser international sports law series)

T.M.C. Asser Press , Distributed by Springer, c2012

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Includes bibliographical references and index

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