Made to stick : why some ideas take hold and others come unstuck

Author(s)

• Heath, Chip
• Heath, Dan

Bibliographic Information

Made to stick : why some ideas take hold and others come unstuck

Chip Heath & Dan Heath

Arrow Books, 2008

• : pbk

Note

Originally published: London : Random House, 2007

Includes bibliographical references (p. [291]-308) and index

Details

• NCID: BB1006213X
• ISBN:
  • 9780099505693
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 323 p.
• Size: 20cm
• Classification:
  • DC22 : 302.2
• Subject Headings:
  • LCSH : Context effects (Psychology)
  • LCSH : Memetics