Executing innovation : expert solutions to everyday challenges
著者
書誌事項
Executing innovation : expert solutions to everyday challenges
（Pocket mentor series）
Harvard Business Press, c2009
- : pbk
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注記
"Define your vision, secure resources, sustain excitement" -- on cover
"General management" -- back cover
Includes bibliographical references (p. 93-94)
内容説明・目次
内容説明
The Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify strengths and weaknesses and hone critical skills. Whether you're at your desk, in a meeting, or on the road, these portable guides enable you to tackle the daily demands of your work with greater speed, savvy, and effectiveness. Ideas are not enough: successful innovation requires people to pick up where the creative process leaves off. These people must take the creative idea and apply it to a real-life problem to design a new product, service, or process. They must construct a carefully articulated vision for the project, draw up a feasible financial plan, and advocate the project over the whole course of its development and implementation.
This book teaches you how to execute an innovation from start to finish: - Develop a vision statement that stands up to evaluation criteria - Build a strong business case to the stakeholders who will be affected - Manage both explicit and hidden resistance to change - Sustain the passion around your idea and keeping its momentum going
「Nielsen BookData」 より
