Consumer behavior : building marketing strategy

著者

• Hawkins, Del I.
• Mothersbaugh, David L
• Mothersbaugh, Linda L.

書誌事項

Consumer behavior : building marketing strategy

Del I. Hawkins, David L. Mothersbaugh ; project manager and ancillaries, Linda L. Mothersbaugh

McGraw-Hill/Irwin, c2013

12th ed., international student ed

• : [pbk.]
• CD-ROM
• : [text+CD-ROM]

注記

"McGraw-Hill international edition"--Cover

ISBN from label on p. [4] of cover

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BB10073023
• ISBN:
  • 9780071315128
  • 9780077325060
  • 9780071318174
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxvii, 772 p.
• 大きさ: 26 cm.
• 付属資料: 1 CD-ROM (4 3/4 in.)
• 分類:
  • DC23 : 658.83420973
• 件名:
  • LCSH : Consumer behavior -- United States
  • LCSH : Market surveys -- United States
  • LCSH : Consumer behavior -- United States -- Case studies