It's not how good you are, it's how good you want to be

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It's not how good you are, it's how good you want to be

by Paul Arden

Phaidon, 2003

大学図書館所蔵 件 / 全3件

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内容説明

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

目次

The book is divided into chapters/sections: The Fundamentals If You Can't Solve a Problem It's Because You Are Playing By the Rules Give Yourself Some Spin And Now for a Commercial Break You Don't Have to be Creative to be Creative New Business Final Thoughts Credits and Acknowledgements

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