Modern marketing research : concepts, methods, and cases

Author(s)

• Feinberg, Fred M.
• Kinnear, Thomas C.
• Taylor, James R. (James Ronald)

Bibliographic Information

Modern marketing research : concepts, methods, and cases

Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor

Cengage Learning, c2013

2nd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB10181955
• ISBN:
  • 9781133188964
• LCCN: 2012930780
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxx, 689 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing -- Management