Essentials of marketing research

Author(s)

• Zikmund, William G.
• Babin, Barry J.

Bibliographic Information

Essentials of marketing research

William G. Zikmund, Barry J. Babin

South-Western Cengage Learning, c2013

5th ed

Note

Includes index

Details

• NCID: BB10192587
• ISBN:
  • 9781133190646
• LCCN: 2011943931
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxiv, 452 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.2
• Subject Headings:
  • LCSH : Marketing research