Integrated advertising, promotion, and marketing communications

Author(s)

• Clow, Kenneth E.
• Baack, Donald

Bibliographic Information

Integrated advertising, promotion, and marketing communications

Kenneth E. Clow, Donald Baack

Pearson, c2012

5th ed., global ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB10194505
• ISBN:
  • 9780273753285
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: 463 p.
• Size: 28 cm
• Classification:
  • DC23 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Communication in marketing