The strategy and tactics of pricing : a guide to growing more profitably
著者
書誌事項
The strategy and tactics of pricing : a guide to growing more profitably
Pearson, c2011
5th ed., International ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
目次
Chapter 1: Strategic Pricing
Chapter 2: Value Creation
Chapter 3: Price Structure
Chapter 4: Price and Value Communication
Chapter 5: Pricing Policy
Chapter 6: Price Level
Chapter 7: Pricing Over the Product Life Cycle
Chapter 8: Pricing Strategy Implementation
Chapter 9: Costs
Chapter 10: Financial Analysis
Chapter 11: Competition
Chapter 12: Measurement of Price Sensitivity
Chapter 13: Ethics and the Law
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