The strategy and tactics of pricing : a guide to growing more profitably

Author(s)

• Nagle, Thomas T.
• Hogan, John E.
• Zale, Joseph

Bibliographic Information

The strategy and tactics of pricing : a guide to growing more profitably

Thomas T. Nagle, John E. Hogan, Joseph Zale

Pearson, c2011

5th ed., International ed

Note

Includes bibliographical references and index

Details

• NCID: BB10198550
• ISBN:
  • 9780132546133
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: 350 p.
• Size: 23 cm
• Classification:
  • DC22 : 658.816
• Subject Headings:
  • LCSH : Pricing
  • LCSH : Marketing -- Decision making