The strategy and tactics of pricing : a guide to growing more profitably

著者

• Nagle, Thomas T.
• Hogan, John E.
• Zale, Joseph

書誌事項

The strategy and tactics of pricing : a guide to growing more profitably

Thomas T. Nagle, John E. Hogan, Joseph Zale

Pearson, c2011

5th ed., International ed

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB10198550
• ISBN:
  • 9780132546133
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: 350 p.
• 大きさ: 23 cm
• 分類:
  • DC22 : 658.816
• 件名:
  • LCSH : Pricing
  • LCSH : Marketing -- Decision making