European business and brand building

Author(s)

• Segreto, Luciano
• Bonin, Hubert
• Koźmiński, Andrzej K.
• Manera, Carles
• Pohl, Manfred
• Institute for Corporate Culture Affairs

Bibliographic Information

European business and brand building

Luciano Segreto ... [et al.] (eds.)

P.I.E. Peter Lang, c2012

Note

"The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso

Other editors: Hubert Bonin, Andrzej K. Kozminski, Carles Manera, Manfred Pohl

Includes index

Details

• NCID: BB10226463
• ISBN:
  • 9789052017938
• LCCN: 2011042023
• Country Code: be
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Brussels
• Pages/Volumes: 264 p.
• Size: 22 cm
• Classification:
  • LCC : HD69.B7
  • DC23 : 658.8/27094
• Subject Headings:
  • LCSH : Brand name products -- Europe -- Congresses
  • LCSH : Branding (Marketing) -- Europe -- Congresses
  • LCSH : Corporate image -- Europe -- Congresses