Interdisciplinary approaches to product design, innovation, & branding in international marketing

Author(s)

Bibliographic Information

Interdisciplinary approaches to product design, innovation, & branding in international marketing

edited by K. Scott Swan, Shaoming Zou

(Advances in international marketing : a research annual / editor, S. Tamer Cavusgil, v. 23)(Emerald books)

Emerald, 2012

Available at  / 21 libraries

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Note

Includes bibliographical references

Related Books: 1-2 of 2

Details

  • NCID
    BB10236070
  • ISBN
    • 9781781900161
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Bingley
  • Pages/Volumes
    xx, 339 p.
  • Size
    24 cm
  • Parent Bibliography ID
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