Cultural strategy : using innovative ideologies to build breakthrough brands

Author(s)

• Holt, Douglas B.
• Cameron, Douglas

Bibliographic Information

Cultural strategy : using innovative ideologies to build breakthrough brands

Douglas Holt and Douglas Cameron

Oxford University Press, 2012

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB10241489
• ISBN:
  • 9780199655854
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xv, 387 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.827
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Marketing -- Social aspects
  • LCSH : Branding (Marketing) -- Case studies