Rethinking reputation : how PR trumps marketing and advertising in the new media world

Author(s)

• Seitel, Fraser P.
• Doorley, John

Bibliographic Information

Rethinking reputation : how PR trumps marketing and advertising in the new media world

Fraser P. Seitel, John Doorley

Palgrave Macmillan, 2012

Note

Bibliography: p. [227]-230

Includes index

Details

• NCID: BB10247940
• ISBN:
  • 9780230338333
• LCCN: 2012011583
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 235 p.
• Size: 25 cm
• Classification:
  • LCC : HD59
  • DC23 : 659.2
• Subject Headings:
  • LCSH : Public relations
  • LCSH : Publicity
  • LCSH : Internet in public relations
  • LCSH : Internet in publicity
  • LCSH : Reputation
  • LCSH : Corporate image
  • LCSH : Social media