Principles of marketing : an Asian perspective

Author(s)

• Kotler, Philip
• Armstrong, Gary
• Ang, Swee Hoon
• Leong, Siew Meng
• Tan, Chin Tiong
• 游, 漢明 ユウ, カンメイ you, han ming

Bibliographic Information

Principles of marketing : an Asian perspective

Philip Kotler ... [et al.]

Pearson/Prentice Hall, 2011, c2012

• : [pbk.]

Note

Other authors: Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, Oliver Yau Hon-Ming

Includes bibliographical references and index

Details

• NCID: BB1025854X
• ISBN:
  • 9789810687533
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore ; Tokyo
• Pages/Volumes: xxv, 691, 33, 17, 11, 3, 18 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Marketing -- Asia