Built to love : creating products that captivate customers

著者

    • Boatwright, Peter
    • Cagan, Jonathan

書誌事項

Built to love : creating products that captivate customers

Peter Boatwright & Jonathan Cagan

(A BK business book)

Berrett-Koehler Publishers, c2010

大学図書館所蔵 件 / 1

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Built to Love is a practical how-to guide for companies, detailing steps to create products that illicit emotions that provide value to customers, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!). Then, using analytical and practical tools, the authors show how to analyze customers' emotional needs and translate those needs into features that galvanize those customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business-to-business worlds.

「Nielsen BookData」 より

関連文献: 1件中  1-1を表示

詳細情報

ページトップへ