Selective exposure to communication
著者
書誌事項
Selective exposure to communication
(Communication / a series of volumes edited by Dolf Zillmann and Jennings Bryant)
Routledge, 2011, c1985
- : pbk
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographies and indexes
Originally published: Mahwah, N.J. : L. Erlbaum Associates, c1985
"First issued in paperback 2011" -- t.p. verso
内容説明・目次
内容説明
First published in 1985. Research into what is usually referred to as mass communication has concentrated on the societal impact of the media. The ways in which these media influence people and affect their behavior have been at issue. For the most part, undesirable effects were pondered and documented. Only a few desirable effects received similar attention and scrutiny. The research preoccupation with impact has been so pronounced that, comparatively speaking, next to no attention has been paid to questions such as why people enjoy whatever they elect to watch or hear, and more fundamentally, why they elect to watch or hear, in the first place, whatever it is that they elect to watch or hear. Without a symposium on research into selective exposure to informative and entertaining messages nor a publication that brought together the recent research in this area, this volume was put together in an effort to end this dilemma and to put selective-exposure research on the map as a significant research venture.
目次
- Chapter 1 Selective-Exposure Phenomena, DolfZillmann, JenningsBryant
- Chapter 2 Cognitive Dissonance in Selective Exposure, John L.Cotton
- Chapter 3 Measuring Exposure to Television, James G.Webster, JacobWakshlag
- Chapter 4 Informational Utility and Selective Exposure to Entertainment Media, Charles K.Atkin
- Chapter 5 Determinants of Television Viewing Preferences, BarrieGunter
- Chapter 6 Thought and Action as Determinants of Media Exposure, AllanFenigstein, Ronald G.Heyduk
- Chapter 7 Fear of Victimization and the Appeal of Crime Drama, DolfZillmann, JacobWakshlag
- Chapter 8 Affect, Mood, and Emotion as Determinants of Selective Exposure, DolfZillmann, JenningsBryant
- Chapter 9 Selective Exposure to Educational Television, JacobWakshlag
- Chapter 10 Cable and Program Choice, CarrieHeeter, BradleyGreenberg
- Chapter 11 "Play It Again, Sam" Repeated Exposure to Television Programs, IleneH. Tannenbaum
- Index Index
「Nielsen BookData」 より