Selective exposure to communication
Author(s)
Bibliographic Information
Selective exposure to communication
(Communication / a series of volumes edited by Dolf Zillmann and Jennings Bryant)
Routledge, 2011, c1985
- : pbk
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
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  Gunma
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  Tokyo
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  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
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  United Kingdom
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  United States of America
Note
Includes bibliographies and indexes
Originally published: Mahwah, N.J. : L. Erlbaum Associates, c1985
"First issued in paperback 2011" -- t.p. verso
Description and Table of Contents
Description
First published in 1985. Research into what is usually referred to as mass communication has concentrated on the societal impact of the media. The ways in which these media influence people and affect their behavior have been at issue. For the most part, undesirable effects were pondered and documented. Only a few desirable effects received similar attention and scrutiny. The research preoccupation with impact has been so pronounced that, comparatively speaking, next to no attention has been paid to questions such as why people enjoy whatever they elect to watch or hear, and more fundamentally, why they elect to watch or hear, in the first place, whatever it is that they elect to watch or hear. Without a symposium on research into selective exposure to informative and entertaining messages nor a publication that brought together the recent research in this area, this volume was put together in an effort to end this dilemma and to put selective-exposure research on the map as a significant research venture.
Table of Contents
- Chapter 1 Selective-Exposure Phenomena, DolfZillmann, JenningsBryant
- Chapter 2 Cognitive Dissonance in Selective Exposure, John L.Cotton
- Chapter 3 Measuring Exposure to Television, James G.Webster, JacobWakshlag
- Chapter 4 Informational Utility and Selective Exposure to Entertainment Media, Charles K.Atkin
- Chapter 5 Determinants of Television Viewing Preferences, BarrieGunter
- Chapter 6 Thought and Action as Determinants of Media Exposure, AllanFenigstein, Ronald G.Heyduk
- Chapter 7 Fear of Victimization and the Appeal of Crime Drama, DolfZillmann, JacobWakshlag
- Chapter 8 Affect, Mood, and Emotion as Determinants of Selective Exposure, DolfZillmann, JenningsBryant
- Chapter 9 Selective Exposure to Educational Television, JacobWakshlag
- Chapter 10 Cable and Program Choice, CarrieHeeter, BradleyGreenberg
- Chapter 11 "Play It Again, Sam" Repeated Exposure to Television Programs, IleneH. Tannenbaum
- Index Index
by "Nielsen BookData"