Events management : an international approach
著者
書誌事項
Events management : an international approach
Sage, 2012
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Written by a team of twenty-five high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management.
Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship, globalization and sustainability, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across Europe, Africa, Asia, Australia and North America.
Key features include:
* An international approach, drawing on a wide range of cases from around the world
* Extensive pedagogical features such as Diary of an Event Manager and Exercises in Critical Thinking
* A companion website offering a full Instructor's Manual, PowerPoint slides, additional case studies and links to SAGE journal articles
This book is essential reading for all undergraduate and postgraduate students studying Events Management.
Nicole Ferdinand is Senior Lecturer in Events Management at the London Metropolitan Business School.
Paul J. Kitchin is Lecturer in Sports Management at the University of Ulster.
目次
Foreword - Stephen Page
PART ONE: INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT
Events in Our Changing World - Nicole Ferdinand & Stephen J. Shaw
The International Events Environment - Nicole Ferdinand & Simone Wesner
PART TWO: INTERNATIONAL EVENTS MANAGEMENT IN PRACTICE
Event Design - Nazia Ali
Event Project Management - Nigel L. Williams
Building an Events Team - Bruce Johnson
Event Marketing - Rumen Gechev
Financing Events - Paul J. Kitchin
Risk Management - Brent W. Ritchie and Sacha Reid
Event Evaluation - Jo-anne Tull
PART THREE: CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT
Sustainability and the Events Industry - Elena Cavagnaro, Albert Postma and Thomas Neese
Ambush Marketing: Immoral or Innovative? - Marc Mazodier
The Internationalization of Sport Events and Leagues - Paul J. Kitchin
The Role of Events in the Hospitality Sector - Ioannis Pantelidis
The Development of the Corporate Events Sector - Ivna Reic
PART FOUR: EXTENDED CASE STUDIES
Sleeping Through the Static - Stephen Henderson
The Exportation of Event Expertise: Taking Best Practise to International Markets in the MICE sector - Sarah Edwards and Liander Taylor
The Marketing Strategy for the 13th IAAF Indoor World Athletics Championships 2010 in Doha: Creating a Value Constellation - Tariq Saed Al-Abdulla, Maher N. Safi and Alain Ferrand
Events Operations: The London City Airport's Fundraising Day - Polly Larner
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