The service dominant logic of marketing : literature review and similarities with business-to-business marketing
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書誌事項
The service dominant logic of marketing : literature review and similarities with business-to-business marketing
（Dokument, Nr. V175279）
Grin, 2011
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注記
Originally presented as the author's thesis (B.A.)--WHU-Otto Beisheim School of Management, 2011
Bibliography: p. 41-48