Planning, implementing, and evaluating health promotion programs : a primer
著者
書誌事項
Planning, implementing, and evaluating health promotion programs : a primer
Pearson Education, c2013
6th ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides you with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Sixth Edition features updated information throughout, significantly re-worked Chapters 2 (Starting the Planning Process) and 3 (Models for Program Planning in Health Promotion) for a more streamlined presentation, a more robust supplements package, and more information on program management and administration. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.
"[Planning, Implementing, and Evaluating Health Promotion Programs: A Primer] provides a very clear and concise explanation on how to develop a Health Promotion Program. The book provides excellent examples and activities for application of Program Planning as well as ties in each step so the final process makes sense. I also like that the book prepares and encourages students to take the CHES exam as well as gives them the tools they need to be successful."
- Aimee Richardson, Adjunct Faculty, American University, Washington, DC
目次
Preface
1. Health Education, Health Promotion, Health Educators, and Program Planning
Part One: Planning a Health Promotion Program
2. Starting the Planning Process
3. Models for Program Planning in Health Promotion
4. Assessing Needs
5. Measurement, Measures, Measurement Instruments and Sampling
6. Mission Statement, Goals, and Objectives
7. Theories and Models Commonly Used for Health Promotion Interventions
8. Interventions
9. Community Organizing and Community Building
Part Two: Implementing a Health Promotion Program
10. Identification and Allocation of Resources
11. Marketing: Making Sure Programs Respond to Wants and Needs of Consumers
12. Implementation: Strategies and Associated Concerns
Part Three: Evaluating a Health Promotion Program
13. Evaluation: An Overview
14. Evaluation Approaches and Designs
15. Data Analysis and Reporting
Appendix A: Code of Ethics for the Health Education Profession
Appendix B: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs
Glossary
References
Name Index
Subject Index
「Nielsen BookData」 より
