Getting naked : a business fable about shedding the three fears that sabotage client loyalty

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書誌事項

Getting naked : a business fable about shedding the three fears that sabotage client loyalty

Patrick Lencioni

Jossey-Bass, c2010

1st ed

大学図書館所蔵 件 / 全3件

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注記

Some copies have different pagination: ix, 217 p

内容説明・目次

内容説明

Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times Shows why the quality of vulnerability is so important in business Includes ideas for inspiring customer and client loyalty Written by the highly successful consultant and business writer Patrick Lencioni This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

目次

Introduction vii The Fable Part One: Theory 3 Part Two: Practice 17 Part Three: Research 69 Part Four: Testimony 119 The Model The Origins of Getting Naked 195 Naked Service Defined 197 Shedding the Three Fears 201 Broader Applications of Nakedness 214 Acknowledgments 215 About the Author 219

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