Drucker on marketing : lessons from the world's most influential business thinker

Author(s)

• Cohen, William A.

Bibliographic Information

Drucker on marketing : lessons from the world's most influential business thinker

William A. Cohen

McGraw-Hill, c2013

Note

Includes bibliographical references (p. 249-258) and index

Details

• NCID: BB10436932
• ISBN:
  • 9780071778626
• LCCN: 2012016985
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 265 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Drucker, Peter F. (Peter Ferdinand), 1909-2005