Trust, social relations and engagement : understanding customer behaviour on the Web

著者

• Padua, Donatella

書誌事項

Trust, social relations and engagement : understanding customer behaviour on the Web

Donatella Padua

Palgrave Macmillan, 2012

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

目次

List of Tables List of Figures Foreword Acknowledgements Introduction PART I: THE INTERNET AGE Society in the Internet Age Forms of Aggregation on the Web: Social Networks and Communities New Models of Social Intelligence The Internet Organizational Realm PART II: TRUST AND ENGAGEMENT Digital Society and Trust Value for Engagement Value Creation on the Web: a Vision PART III: HOW TO GENERATE ENGAGEMENT VIA BUILDING TRUST The Value for Engagement Model Value for Engagement Mapping: a Case Study Conclusion

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詳細情報

• NII書誌ID(NCID): BB10525409
• ISBN:
  • 9780230391246
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke, Hampshire
• ページ数/冊数: xxvii, 231 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.55
• 件名:
  • LCSH : Relationship marketing
  • LCSH : Internet marketing
  • LCSH : Business enterprises -- Valuation
  • LCSH : Customer relations
  • LCSH : Consumer behavior