Small change : why business won't save the world
著者
書誌事項
Small change : why business won't save the world
（A BK currents book）
Berrett-Koehler Publishers, c2010
1st ed
- : pbk
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注記
"Dēmos."
Includes bibliographical references and index
内容説明・目次
内容説明
A new movement is afoot that promises to save the world by applying the magic of the market to the challenges of social change. Its supporters argue that using business principles to solve global problems is far more effective than more traditional approaches. What could be wrong with that?
Almost everything, argues former Ford Foundation director Michael Edwards. In this hard-hitting, controversial expose, he marshals a wealth of evidence to reveal that in reality, a market approach hurts more than it helps. Real change will come when business acts more like civil society, not the other way around.
目次
Preface vii
Chapter One
Irrational Exuberance
The Rise of "Philanthrocapitalism" 1
Chapter Two
The Good, the Bad, and the Ugly
When Business Thinking Advances Social Change -
and When It Doesn't 16
Chapter Three
Missing Evidence
The Change That Philanthrocapitalism Doesn't Make 35
Chapter Four
The High Cost of Mission Drift
Why Human Values and Market Values Don't Mix 63
Chapter Five
The Difference That Makes the Difference
The Decline of Philanthrocapitalism and the Rise
of Citizen Philanthropy 86
Acknowledgments 107
Notes 109
Index 118
About the Author 124
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