The business of tourism management
著者
書誌事項
The business of tourism management
Financial Times/Prentice Hall, 2006
大学図書館所蔵 件 / 全2件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographies and index
内容説明・目次
内容説明
Equips students and future managers of tourism with both the business skills and an understanding of tourism, which will enhance their employment prospects within this dynamic industry.
目次
Figures
Tables
Case studies
About the authors
Preface
Acknowledgements
Abbreviations
Useful websites
PART 1: THE CONTEXT OF TOURISM
1. Introduction -- the unique evolution of tourism as 'business'
2. The structure of the tourism and travel industry
3. The role of the state in tourism
PART 2: BUSINESS FUNCTIONS APPLIED TO TOURISM
4. Organisational behaviour in tourism businesses
5. Human resource management in tourism businesses
6. Marketing in tourism
7. Finance and accounting for tourism
8. Managing a small non-profit tourism organisation
9. Analysis of the business environment and strategy in tourism
10. Quality and yield management in tourism businesses
11. Information technology and management information systems in tourism
PART 3: MANAGEMENT ISSUES SPECIFIC TO TOURISM BUSINESSESS
12. Tourism businesses and the law
13. Visitor attraction management
14. Sports Tourism
15. The economic impact of tourism
16. Managing sociocultural impacts of tourism
17. Managing environmental impacts of tourism
18. The accommodation subsector
19. Mass tourism businesses 1: tour operators
20. Mass tourism businesses 2: travel agents
21. Managing the transport subsector in tourism
22. Developing mass tourism in developing countries
23. The management of heritage and cultural tourism
24. Conclusion -- The future of the tourism industry
End cases
Glossary
Bibliography
Index
「Nielsen BookData」 より
