Successful customer relationship management programs and technologies : issues and trends
著者
書誌事項
Successful customer relationship management programs and technologies : issues and trends
（Premier reference source）
Business Science Reference, c2012
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision makers.
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