Innovation in pricing : contemporary theories and best practices

Author(s)

• Hinterhuber, Andreas
• Liozu, Stephan

Bibliographic Information

Innovation in pricing : contemporary theories and best practices

edited by Andreas Hinterhuber and Stephan Liozu

Routledge, 2013

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB10575440
• ISBN:
  • 9780415521611
• LCCN: 2012015157
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: xix, 416 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.816
• Subject Headings:
  • LCSH : Pricing
  • LCSH : Marketing -- Technological innovations