Fashion brands : branding style from Armani to Zara

Author(s)

• Tungate, Mark

Bibliographic Information

Fashion brands : branding style from Armani to Zara

Mark Tungate

Kogan Page, 2012

3rd ed

Note

Previous ed.: 2008

Includes bibliographical references (p. [213]) and index

Details

• NCID: BB10607321
• ISBN:
  • 9780749464462
• LCCN: 2012020099
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xii, 228 p.
• Size: 24 cm
• Classification:
  • LCC : HD9940.A2
  • DC23 : 746.9/20688
• Subject Headings:
  • LCSH : Fashion merchandising
  • LCSH : Branding (Marketing)
  • LCSH : Advertising -- Fashion