CiNii 図書 - Fashion brands : branding style from Armani to Zara

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.

Chapter - 00: Introduction
Chapter - 01: A history of seduction
Chapter - 02: Fashioning an identity
Chapter - 03: When haute couture meets high street
Chapter - 04: The designer as brand
Chapter - 05: The store is the star
Chapter - 06: Anatomy of a trend
Chapter - 07: The image-makers
Chapter - 08: They shoot dresses, don't they?
Chapter - 09: This year's model
Chapter - 10: Celebrity sells
Chapter - 11: Press to impress
Chapter - 12: The collections
Chapter - 13: Accessorize all areas
Chapter - 14: Retro brands retooled
Chapter - 15: Targeted male
Chapter - 16: Urban athletes
Chapter - 17: Virtually dressed
Chapter - 18: Rise of the bloggers
Chapter - 19: The faking game
Chapter - 20: Trendy toddlers
Chapter - 21: Style goes back to the future
Chapter - 22: Behind the seams

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Fashion brands : branding style from Armani to Zara

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