Market segmentation : how to do it and how to profit from it

Author(s)

• McDonald, Malcolm
• Dunbar, Ian

Bibliographic Information

Market segmentation : how to do it and how to profit from it

Malcolm McDonald and Ian Dunbar

Wiley, c2012

Rev. 4th ed

• : pbk

Note

"Revised and updated fourth edition"--Cover

Includes bibliographical references and index

Details

• NCID: BB10714864
• ISBN:
  • 9781118432679
• LCCN: 2012023996
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester
• Pages/Volumes: xxi, 490 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.802
• Subject Headings:
  • LCSH : Market segmentation