Transformations of retailing in Europe after 1945
著者
書誌事項
Transformations of retailing in Europe after 1945
(The history of retailing and consumption)
Ashgate, c2012
- : hbk
大学図書館所蔵 全9件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.
目次
- Contents: Introduction: transformations of retailing in Europe after 1945, Ralph Jessen and Lydia Langer
- Consumer society revisited: affluence, choice and diversity, Frank Trentmann
- Part I Americanization of Retailing? The Introduction of Self-Service: The coming of the supermarket: the processes and consequences of transplanting American know-how into Britain, Gareth Shaw, Adrian Bailey, Andrew Alexander, Dawn Nell and Jane Hamlett
- The long way to the supermarket: entrepreneurial innovation and adaptation in 1950s-1960s Italy, Emanuela Scarpellini
- How West German retailers learned to sell to a mass consumer society: self-service and supermarkets between 'Americanization' and 'Europeanization', 1950s-1960s, Lydia Langer
- Beyond self-service: the limits of 'Americanization' in post-war West German retailing in comparative perspective, Jan Logemann. Part II New and Old Places of Consumption: Automatic trade: self-service and the polycentric early history of slot machines, Angelika Epple
- Mail order retailing in Britain since 1945: credit community and technology, Richard Coopey
- What sex are sex shops? The retailing of erotica in West Germany before the legalization of pornography, Elizabeth Heinemann
- 'Everything that exists in capitalism can be found in the department store': the development of department stores in the Federal Republic of Germany, 1949-2000, Ralf Banken. Part III Scientific Knowledge, Technical Innovations and the Retail Trade: Managing the unmanageable: the professionalization of market and consumer research in post-war Europe, Stefan Schwarzkopf
- Irradiating fish - improving food chains. Retailers as mediators in a German innovation network? 1968-1977, Karin Zachmann
- Cool alliances: freezers, frozen fish and the shaping of industry-retail relations in Norway, 1950-1960, Terje Finstad
- The barcode revolution in German food retailing, Annika Menke
- Index.
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