International entrepreneurship : starting, developing, and managing a global venture

著者

書誌事項

International entrepreneurship : starting, developing, and managing a global venture

Robert D. Hisrich

Sage, c2013

2nd ed

  • : pbk

大学図書館所蔵 件 / 全2件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Combining robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture 2eafocuses on the need for every entrepreneur to at least consider entering the global market in todayEs hypercompetitive world. As an ever-growing number of countries become market oriented and developed, the distinction between foreign and domestic markets is becoming less pronounced, and entrepreneurs increasingly need to develop skills to identify opportunities and then manage these opportunities on a global basis. International Entrepreneurship is an ideal resource for students, professors, government officials, and practitioners throughout the world who are interested in this vital, growing area. Key Features Includes chapter-opening international scenarios that feature a global entrepreneur or a global entrepreneurial venture to set the scene for the issues that follow Demonstrates global entrepreneurial issues through real-life cases from countries throughout the world Draws content from a wide variety of disciplines, including anthropology, economics, geography, history, jurisprudence, and language Includes chapter-ending class exercises, discussion questions, and suggestions for additional reading to provide readers with hands-on learning opportunities and avenues for future research In this new edition, I have added new case studies, created new business profiles for each chapter, and updated all suggested reading. The two new case studies explore Mayu LLC and Intelligent Leisure Solutions, and they replace case studies on Mamma Mia, Reliance Industries, Vega Foods, and Fasteners for Retail, which were featured in the previous edition. New material has been added in two areas, one of which is the monetary exchange. Material has been edited to be more concise and updated throughout the text.

目次

Part I. International Entrepreneurship and Entreneurship Opportunities 1. Importance of International Entrepeneurship Profile: Kandahar Treasure Chapter Objectives Introduction International Versus Domestic Entrepreneurship Motivations to Go Global Traits of an International Entrepreneur The Importance of Global Business Summary Questions for Discussion Chapter Exercises References Suggested Readings 2. Globalization and the International Environment Profile: Wing Zone Chapter Objectives Introduction Strategic Effects of Going Global Strategic Issues Opportunities and Barriers to International Trade Important Considerations Summary Questions for Discussion Chapter Exercises References Suggested Readings 3. Cultures and International Entrepreneurship Profile: Jack Ma Chapter Objectives Introduction Nature of Culture Seven Cultural Determinants Cultural Dimensions and Leadership Summary Questions for Discussion Chapter Exercises References Suggested Readings 4. Developing the Global Business Plan Profile: TOMS Shoes Chapter Objectives Introduction Opportunity Analysis Plan Purpose of a Global Business Plan Aspects of a Global Business Plan Do's and Don'ts of the Global Business Plan Sample Global Business Plan Summary Questions for Discussion Chapter Exercises References Suggested Readings Part II: Entering the Global Market 5. Selecting International Business Opportunities Profile: Frontera Foods Chapter Objectives Introduction Foreign Market Selection Model Developing Foreign Market Indicators Primary Versus Secondary Foreign Market Data Sources of Country Market Data Competitive Positioning International Competitive Information Summary Questions for Discussion Chapter Exercises References Suggested Readings 6. International Legal Concerns Profile: Brooklyn Industries Chapter Objectives Introduction Political Activity Political Risk Legal Considerations and Regulations Intellectual Property and Organizational Form Patents Trademarks Copyright Trade Secrets Licensing Contracts Business Ethics in a Global Setting Summary Questions for Discussion Chapter Exercises References Suggested Readings 7. Alternative Entry Strategies Profile: Blank Label Chapter Objectives Introduction Formulating the Global Strategy Timing of Market Entry Scale of Entry Foreign Market Entry Modes Entrepreneurial Partnering Summary Questions for Discussion Chapter Exercises References Suggested Readings Part III: Managing the Global Entrepreneurial Enterprise 8. The Global Monetary System Profile: Tiffany & Co. Chapter Objectives Introduction Foreign Exchange Aspects of the Foreign Exchange Market Nature of the Foreign Exchange Market Foreign Exchange Rate Fluctuations The Global Capital Market Balance of Payments Role of the International Monetary Fund and World Bank Trade Financing Summary Questions for Discussion Chapter Exercises Suggested Readings 9. Global Marketing and R&D Profile: Spanx Chapter Objectives Introduction Technological Environment Product Policy and Total Quality International Research and Development Developing the Global Marketing Mix Summary Questions for Discussion Chapter Exercises References Suggested Readings 10. Global Human Resource Management Profile: Bonobos Chapter Objectives Introduction Motivation Across Cultures Sources and Types of Human Capital Selection Criteria The Global Mindset Selection Procedures Compensation Issues The Hiring Process Summary Questions for Discussion Chapter Exercises References Suggested Readings 11. Implementing and Managing a Global Entrepreneurial Strategy Profile: Red Bull Chapter Objectives Introduction Global Strategic Planning Global Organizational Structure Overall Organizational Structure Authority and Global Decisions Controlling the Global Venture Managing Chaos Summary Questions for Discussion Chapter Exercises References Suggested Readings Part IV: Cases Case: Beijing Sammies Case: Federal Express Case: Fitz-Ritter Wine Estate Case: Intelligent Leisure Solutions Case: Logisys Case: Mayu LLC Case: Motrada Ltd. Case: Parsek LLC Case: Sedo.com Case: Trimo Case: UniMed and EduMed Maktabi Sample Global Business Plan Index

「Nielsen BookData」 より

詳細情報

ページトップへ